We define the human-centred approach to AI or “AI-by-Design” as solving the right customer problem in an unbiased, ethical and resilient way (solve the problem right).
6 step approach
AI by Design
Artificial Intelligence (AI) is often seen as a highly relevant topic for tech innovation. But how can we design AI solutions that are ethical, unbiased, and solve an actual customer problem? This is what made Ioannis Zempekakis, Head of Global Data Science & AI services at OLX Group, and Serena Westra, a Business Designer at IKEA (formerly working at Koos Service Design) join forces. Based on their experiences designing, developing, and managing AI, they have summarised their key insights in a 45 page whitepaper.
“Data scientists and designers need each other to create desirable, feasible and viable AI systems. A keen understanding of both the technologies and customer needs are key.”